Businesses are growing at a monumental rate post-pandemic and are adopting and implementing SEO to garner maximum ROI. Most organizations, irrespective of size and scale, are outsourcing their SEO services to Digital Agencies who have the apt experience and expertise to apply the right digital techniques. This is a critical digital marketing strategy that many organizations cannot do without now.
85% of businesses feel SEO is the most effective way to get new customers.
According to a recent study, SEO services in the US alone account for more than $80 billion.
So, it is the prime responsibility of digital agencies to keep updating and upgrading their services for growing businesses that partner with them. White Label SEO is highly recommended for Digital Agencies which can provide countless benefits to businesses. But what does this term mean?
Here we will learn about what White Label SEO is and how it benefits digital agencies.
What is White Label SEO?
White Label SEO services are a priority for digital agencies and entrepreneurs as these can boost their sales and make a difference to the future of your business. Let us understand the process first.
Businesses have their hands full, and instead of hiring in-house teams, they generally outsource SEO services to digital agencies. The primary objective of digital agencies is to focus on the ranking of a client’s website and generate more leads and deals for digital marketing agencies and their clients. Digital agencies take the onus on the products and services of the client and indulge in reselling or rebranding under white-label SEO.
Let’s assume Company A deals in software. Company A doesn’t have the bandwidth or an in-house structured IT or digital marketing team to work on its website ranking, write content, reputation branding, or even product selling, or focus on SEO-related tasks. Company A partners with a Digital Agency and outsources the entire work of digital marketing and white label SEO to generate more leads and get more business through SEO techniques. Digital agencies, on the other hand, are well-equipped with professional support and the appropriate tools and software that can help businesses enhances their SERP rankings and eventually get more consumer attention. The idea is to be seen in the market and invite more leads, who can then be converted into sales for the business.
White Label SEO, also called reselling/rebranding, is the process of selling a developer’s products or services to a customer with your brand after purchasing services or software from other companies. They then resell them to their customers under their brand. This process is known as white-label digital marketing.
White Label SEO includes SEO services, email marketing, white label PPC management, content development, and reputation management. The list is long, but here are a few tasks that are handled by the digital agencies under white label SEO:
- Complete website audit and competitor analysis
- SEO strategy and keyword research
- Link building and reach
- On-page and off-page optimization
- Agency Dashboard
- Content creation
- Digital Branding
- Scalable framework
- Management of white label social media
- Management of PPC campaigns
10 Reasons Why You Need a White Label Digital Marketing Agency
A white label SEO digital agency can take the burden off the business by offering the best SEO strategies that help them improve their website’s ranking in search engines and they will be perceived as a reputable and trustworthy company. Here are some reasons, why digital agencies consider White Label SEO for businesses:
Extensive Expansion of Digital Marketing Strategies
You can optimize websites and get an edge over competitors with White Label SEO. Businesses get to spend more time planning, managing, and optimizing their business needs. It is difficult to survive without digital marketing, and along with other strategies that you are using, White Label digital marketing SEO can enhance the bottom line and ensure growth and profitability. SEO-generated traffic is 1,000% more than the traffic generated by social media.
Make Your Agency a One-Stop Solution for Businesses
Incorporating White Label SEO can attract new clients and retain existing clients. Businesses have a tough time focusing on the various branches of digital marketing – creating content, backlinking, improving SEO ranking, designing and updating the website, handling social media, etc. The list is unending, but as a digital agency, you can be the one-stop solution for businesses providing all of these, along with white-label SEO in one contract. This is a win-win situation for you and the business.
Expertise Management With No Extra Costs
For White Label SEO, you simply have to expand your team of experts, not infrastructure, as the professionals, belonging to their specific genre and niche, will remain outside the core culture of the company. This can help you get maximum support at no extra cost.
White Label SEO includes extensive content creation which can optimize the website and social media handles of the business organizations. You need to make sure that the content is unique, SEO-enriched, and it is curated by professionals using the right keywords. Good content can drive maximum traffic and offer exceptional value to your client’s website readers.
Enhance Social Media Strategies and Campaigns
If your agency is already working on creating content, and using trending graphics for the client’s social media handles, you can use white label SEO to set the right tone and use appropriate language, visuals, titles, descriptions, CTAs, and hashtags to increase the impact of your campaign and boost your visibility for different audiences.
Take Advantage of White Label Reports
The best feature is you can use White Label SEO audit reports to understand complicated trends and market analysis along with data comprehension. These reports are comprehensive, provide in-depth analytics to improve a campaign using a tool, and are educational, data-driven, and simple to understand.
Track Algorithm Changes
It becomes difficult to keep pace with the changing algorithms or updated technologies of social media platforms and search engines. White Label digital marketing SEO experts help to:
- Investigate algorithm changes and update strategies accordingly.
- Offset the obvious impact of these algorithm updates, which are often featured in social media analytics reports
- Develop strategies based on algorithm developments and supplement organic content with paid advertising to regain lost organic reach.
- This releases you from the heavy burden of reverse-engineering when Facebook, Instagram, or LinkedIn modify their algorithms which could affect the visibility of your publications.
Partner With Long-Term Clients
Businesses partner with you for effective outcomes. White Label SEO ensures that your clients are satisfied with the SEO impact so that you can build lasting relationships. The experts find the resolution to recent changes and provide comprehensive services that, in turn, help you to deliver the best to your clientele.
According to Indeed.com, SEO specialists and digital marketers in the United States cost $51,929 and $56,070, which means hiring in-house experts can significantly increase your company’s costs.
White-label digital marketing services can provide services without the need for you to hire or maintain in-house staff. It reduces costs and expands your capabilities, allowing you to resell existing customers and increase sales quickly.
Expand Your Expertise
Lack of expertise can put your agency at risk of losing potential customers to the competition. It becomes difficult when digital agencies only focus on selling services rather than concentrating on the technical aspects of providing the right services to their businesses or clients. It is difficult to hone your expertise and learn the ropes, so it is recommended to partner with White Label digital marketing SEO professionals who have better exposure to digital marketing strategies and don’t let you manage projects alone.
Prioritize Core Competency and Prospecting
Overloading existing employees can force them to work beyond their core competencies, which can result in wasted time, unnecessary delays, lower employee morale, and job dissatisfaction. White-label add-on services empower your agency and employees to focus on the tasks your agency can do best. This translates into happy employees, satisfied customers, and retained contracts.
Focus on Marketing Campaigns
With white labeling, you can give your content the boost to rank at the top of organic searches, which leads to a noticeable increase in traffic, better results, and conversion rates. Google algorithms use approximately 200 ranking factors, which White Label SEO services can help you with. Thus, you are better equipped to concentrate your expertise and services on initiating and running effective marketing campaigns for your clients.
Do what you are best at, and let White Label digital marketing SEO experts handle the rest. SEO is constantly changing and is turning into a complex game that can be understood by experts only. To generate successful businesses, you need to outsource quality services to White Label SEO professionals that can give you an edge over your competing agencies. This strategy also enables you to provide all services under one roof to businesses and demand a better price for the quality services your offer. Use the services of a white-label SEO company for all kinds of marketing and promotion work, leaving you to focus on growing your business. 59% of companies cite cost reduction as the main reason for outsourcing or white labeling. If you haven’t used it yet, now is the time to do it.