5 Effective eCommerce Web App Design Tips for Startups
After Covid-19 pandemic, everyone shops online. In short, it has totally changed the way we shop earlier. Below, you can see how our shopping behavior has changed since past few years.
And this has given better opportunities to several eCommerce stores to grow like crazy. According to Statista, in the United States, the revenue of online stores will exceed 1.3 trillion dollars.
eCommerce business owners must take advantage of this global phenomenon by carefully implementing what their consumers have missed out in their past shopping experiences.
But, wait! What makes an eCommerce website effective and unique among the millions of websites? Well, a well-designed and thought-out eCommerce site can lead to happy and satisfied customers by providing them convenient shopping options.
Whether you have a newly launched eCommerce store or are planning to start a new one, this blog is for you.
In this post, we’ve compiled some important web design tips that will help you to build a thriving online store.
Here’re 5 Effective eCommerce Web Design Tips for Startups
1. Include easy navigation, product search & filtering
Seamless navigation is all about how easy it is for people to move around your ecommerce web application. This is how convenience comes into play. Your users’ experience should be flawless so that consumers do not leave halfway while browsing.
Easy yet Effective Product Search:
Everything should be logically placed. Shoppers must find everything easily. You need to make sure to build a search function that helps them to navigate through the pages, for example, menu, product page, cart, and back. Furthermore, you need to take care of the following points:
- Place the search box on every page of your application. The search box should be visible, easy to use, and recognizable.
- It should support every sort of query, such as product names and categories. You can create it as per your business’s category.
- It is always a great idea to have search auto-complete functionality. It makes it easier for shoppers to find out what they want to shop for. It simply increases sales potential by suggesting product items in the area they are looking for.
It excludes all unnecessary items from massive search results. It helps consumers to reach the relevant product page faster. You can enable your shoppers to get the desired results through filtering options based on different criteria, such as customer ratings, price low to high, size, brand, new arrivals, etc. This way, it automatically eliminates what your shoppers are not searching for.
Including a quick product review empowers your shoppers. It allows them to find the right product in a fraction of the time and saves unnecessary page loads. Be sure not to show all the details about the product; however, include the “add to cart” & “save a wishlist” buttons.
2. Have a functional & alluring checkout page design
You need to have an alluring checkout page design if you want to grab the attention of your visitors. A checkout page must be simple, convenient, easily accessible, and high-performing, improving their buying experience, reducing checkout abandonment, and enhancing conversions. In addition, it allows them to enter all essential information and payment details and complete their orders.
An ideal-looking eCommerce web design can’t assure a successful eCommerce website. It depends on the number of completed purchases. We’ve compiled a few essential tips to build a well-designed checkout page that will help drive more conversions:
- Provide several payment options: Offering a variety of payment options can help shoppers in a big way to complete their orders. Each and every shopper has different preferences while making payments. Therefore, you can start with major providers that would be easy for your customers as well as feasible for your business.
- Make registration optional: An easy registration process leads to happy customers. There is no need to force your customers to create an account when it comes to their first purchase. You can always provide them with a number of options to register while shopping. A quick checkout process can make them happy. Eventually, they will create accounts if they like your services and products after their first purchase.
- Display trust signals & badges: If your eCommerce website or web app displays trust signals and badges, it gives your customers confidence and peace of mind. Sometimes, the past trust issues do not let them enter their financial details, and they are unlikely to complete their purchase in your eCommerce store.
- Keep it refined & simple: The simpler the checkout process is, the more alluring it will be for your shoppers. An ideal checkout process is all about providing convenient and accessible checkout. Make sure to remove unnecessary or lengthy form fields & steps, and streamline the checkout process.
- Offer 24×7 customer support: Don’t forget to add 24×7 live chat support or include a customer service number throughout the checkout process. Whenever customers want some help, they can quickly get answers to all their queries. If you don’t do so, the main consequence your business could face is shoppers leaving the website.
3. Add high-quality large images & videos
High-quality images can help customers to make purchase decisions. Shoppers’ buying decisions heavily depend on how the product looks. Therefore, representation through high-quality images and good-quality videos is essential. So, embrace 3D models, high-resolution & large images, 360-degree views, and videos.
- Higher conversion rate: As per the study, implementing 360 product viewers in the eCommerce website increases the conversion rate by 13%. Furthermore, it is said that 66% of shoppers said that 3D and augmented reality visuals increase their confidence in what they are buying.
- Reduced time-to-market: With 360 product viewers, businesses can feature the product nicely. Hence, it helps your business to go from product concept to in-market presentation as quickly and efficiently as possible.
4. Make it responsive
Do you know that 73.1% of web designers believe that a non-responsive web design is a top reason why visitors leave the website? Yes, if the website is not optimized for mobile devices, then browsing such websites is extremely difficult. All the interface elements and texts become too tiny and hard to read. It is also inconvenient for a user to browse the website.
Hence, having a mobile version of the eCommerce site is a necessity. If you would not take care of this, the chances are high that your shoppers will leave your online store.
5. Don’t forget to include social proofs
Including social proofs is increasingly becoming prevalent, especially when everyone shares their opinions online. Social proofs are simply an extension of what your customers think about your products, services, and businesses. According to the report, 88% of consumers trust online reviews as much as personal recommendations. Businesses should acknowledge this to build trust. Social proofs can be in various forms, such as:
- Positive feedback in terms of customer reviews
- Positive information about the company or product
The more your customers or visitors see positive reviews about the products or services, the more trustworthy they will appear. Hence, it results in more conversions.
|Pro Tip: Do not bombard with social proofs at once. Do it strategically! Start considering the most appropriate reviews first. It means showing what your customers want to see based on their preferences and previous shopping behaviors.|
To sum up
The main objective of any eCommerce store is to sell products. And the above-mentioned tips, effective eCommerce UX strategies, and eCommerce development solutions can help your business grow and increase revenue and profit.
Hardik Shah is a Tech Consultant at Simform, a digital product engineering company. He leads large scale mobility programs that cover platforms, solutions, governance, standardization, and best practices. Connect with him to discuss the best practices of digital product engineering & cloud transformation @hsshah.