Companies from various industries use social media marketing strategy due to the sheer quantity of users worldwide. On the other hand, social media necessitates a specific skill set to engage viewers, making social media marketing wages both appealing and competitive.
You need to know everything about working as a social media marketer, including how much money you may make.
What is the definition of social media marketing?
Developing and promoting content for marketing objectives on social media platforms is known as social media marketing. The advantages of adopting social media for business include increased brand awareness and traffic and the development of relationships with their target audience.
You’ll need the ability to build a social media strategy that supports corporate goals and maximizes the impact of social media campaigns to command a competitive social media marketing pay.
Salary for Social Media Marketing
Because there are so many positions under the social media umbrella, such as social media manager, director, strategist, community manager or specialist, and brand ambassador, the social media marketing pay varies.
A senior social media manager’s average income in the United States is $63,000, although it can reach $90,000. Starting pay for entry-level social media marketing professions, such as coordinator, start at $32,000, with social media director salaries exceeding $100,000.
Job Requirements for Social Media Roles
A bachelor’s degree (or higher) in marketing, communications, journalism, or public relations is required to earn a top social media marketing compensation.
Most companies expect you to have prior experience with digital marketing, especially if you’re searching for a position that isn’t entry-level. Experience in digital marketing with advertising, sales, and community management is a plus.
In addition, you’ll need a solid grasp of social media marketing’s fundamental ideas. Working knowledge of the basics of SEO, marketing analytics, website usability, and familiarity with all social media platforms may be expected.
Above all, you’ll need good writing and communication skills in any social media work. Experience with visual marketing, including video and graphic design, is also a plus.
Relevant content: Best 4 Ways to Make Money on Instagram
Responsibilities and Roles
The social media marketing pay and responsibilities will vary depending on the exact social media role you’re being considered for. However, you might anticipate the following employment responsibilities:
Putting the social media strategy into action: Coordinating with internal stakeholders to ensure efficiency and promote understanding of appropriate social media strategies.
Advocacy, writing, photography, video, editorial, community-outreach efforts, promotions, and more are part of managing social media campaigns and day-to-day activity.
Being the company’s voice: You’ll represent the company on social media platforms such as Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, and other comparable communities.
Monitoring effective benchmarks for evaluating the impact of social media initiatives and monitoring, reviewing, and reporting on the performance of campaigns to maximize results are all important aspects of measuring success.
Get the Salary You Want in Social Media Marketing
While social media marketing may appear to be straightforward on the surface, it requires a unique combination of abilities to succeed in these positions. Suppose you want to land job interviews for social media marketing opportunities. In that case, you’ll need to demonstrate that you have a well-rounded skill set that corresponds with the company’s goals, from strategic planning to community engagement.
How much your level of expertise determines your charge for social media management.
Unless you are a well-known social media management rockstar, your ability to demonstrate your experience will be critical while bargaining with a customer. They’ll want you to show that you know your business and have a track record of success. You can charge a much higher price once you’ve reached the five-year milestone. You should also highlight any unique skills you possess, such as content development or the capacity to attract followers (with proof). For each degree of experience, here’s what you may potentially charge for social media marketing:
Fees for social media management are typical as follows:
- Green (no more than 3 years of experience): $15-$50 per hour
- $50-$100/hr for intermediate (3-5 years experience).
- Advanced (five to ten years of experience): $120+ per Hour
prices for newer social media freelancers might range from $15 to $50 per hour. Intermediate social media marketers can earn between $50 and $100 per hour. A skilled social media manager might make $120 per hour or more.